April 9-11, 2018 | Renaissance Washington DC Hotel

Focus Areas


Tuesday, April 10, 2018

A204 - Multidimensional Localization: Talking, Texting, & Chatting in China

3:00 p.m. - 3:45 p.m.
Martha Senturia, Senior VUI Designer, Performance Technology Partners

The potential for accidental blunders skyrockets with the advent of new modes of customer interaction and the globalization of corporate-customer conversations. It’s not enough to speak the target language and translate; it’s essential to understand the cultural trends, the technological conditions, the channel-specific conversational conventions, and more in the user’s region. We review challenges with designing customer interactions in Mainland China ranging from telecom expenses, character limitations, keyboard logistics, emojis and text shorthands to visual.

A205 - Creating Humanlike Conversational UIs for Global Use

4:30 p.m. - 5:15 p.m.
Andy Peart, CMSO, Artificial Solutions

How do you build intelligent, humanlike, and effective UIs without spending millions of dollars on technology and recruiting an army of developers to build and maintain them? This presentation takes you behind the scenes to explore the challenges and issues in developing conversational applications that scale globally. We examine problems such as a lack of training data, scarce developer resources, and the complexities of multilingual applications. Learn how to rapidly build sophisticated conversational UIs without the need for specialist skills.

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