One of the biggest challenges for companies deploying speech-enabled technologies is managing the design phase of the project. Design tasks are often ess familiar than technical tasks, thus are often scoped incompletely or inappropriately in project plans, leading to slipped deadlines and budgets. This course arms managers with the information they need to understand what design is, what resources are needed to produce good design, when and how o build design tasks into project plans, and how to ensure that design activties produce worthwhile results in a project. This course doesn’t teach you how to design, but rather, how to support and benefit from a user-centric design process.