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SpeechTEK 2010 - Monday, August 2, 2010
TRACK B: CUSTOMER EXPERIENCE
B101 – Mobile Customer Experience
10:15 a.m - 11:00 a.m
MODERATOR:
Tom Hanson, Contact Center Solutions Lead - RightNow
Gregg M McMullen, Director, Product Management, West Interactive - West Corp
Max Ball, Director, Solutions Management - Genesys Telecommunications

How do we best serve our increasingly mobile customer bases? Providing an excellent experience for mobile customers requires that organizations rethink the entire customer relationship. Mobile customers have unique needs and wants, and our self-service applications must adapt to ensure that we meet these needs. Join us for a discussion of how the mobile experience is an opportunity to delight your customers.




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