Jump-start your knowledge in the field of voice user interface design. This session is designed to quickly get those new to speech and VUI design up-to-speed to make the most of the Customer Experience and Principles of Voice Interaction Design tracks. This tutorial will illustrate why VUI design is the make-or-break factor for speech applications and how to make smart design decisions from Day 1. Learn how to encourage customers to accept and use speech automation by focusing on the perceptions and reactions of end users throughout the design process. This tutorial will cover the basics in VUI design — the current and future state of technology (including multimodality); speech project methodology; design principles; and rules for efficient, no-nonsense call flows and evaluation techniques — so you can learn what works and what real customers think.