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SpeechTEK Europe 2010
26 - 27 May 2010 • Copthorne Tara Hotel • London, UK
SpeechTEK University • 25 May 2010
SpeechTEK Europe 2010 - Wednesday, 26 May 2010
Track A
A101 – IVR Challenge in New Markets
10:30 - 11:15

This session presents two birds’ eye views of the pros and cons of entering new markets. Darla Tucker describes how self service automation has become a vehicle for achieving reduced cost while providing a solid ROI, and how cultural differences drive a need for differentiation among multiple language deployments. Julia Khitrova explores the challenges of first deployments in the new regional IVR market – Russia. Hear how to overcome the distrust in ASR performance, concerns about the expense of voice-enabled deployments, and how to overcome the peculiarities of synthesising and recognising a local language.

Strategies for Global Customer Service
Darla Tucker, Director, Strategic Customer Solutions - Convergys
Developing New Markets for IVR
MODERATOR: Rosana Duce, VP International Sales - Loquendo
Julia Khitrova, VP Sales & Marketing - Speech Technology Center



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