The vision of omnichannel interactions is being realized here and now, but what is the role of the traditional IVR in this vision? The goal is to treat all channels consistently and allow users to move among them seamlessly. We suggest that IVR’s unique characteristics enable it to be pivotal in successful omnichannel journeys. Join this session to hear about three commercially successful use cases that illustrate the role of IVR in the omnichannel experience.