The better self-service systems in deployment today integrate a variety of advanced design components and technologies that complement one another to create an intelligent and natural-sounding interaction that respects the end user’s time and anticipates her/his needs. Delta Air Lines recently launched a redesigned application that combines natural-language capabilities with both personalization (including name greeting and proactive notifications) and an enhanced dynamic audio experience. Sit back, relax, and enjoy the flight as we examine each of these components and discuss the positive impact of the newly deployed system in terms of both customer experience and business metrics. Learn from our successes as well as the challenges we encountered along the way!