April 9-11, 2018 | Renaissance Washington DC Hotel

Brenda Gutierrez

Brenda Gutierrez
Voice Interaction Designer
Digital Experience Delivery
USAA

With a combined 10+ years experience in customer care, Brenda currently builds user experiences across distributed platforms like the IVR and ALEXA, that are modeled after natural human conversation. By deconstructing the rules of natural human conversation and building intuitive experiences between digital machines and humans that can allow for a “read between the lines” conversation.

During the 45 minute session I will be talking about how as designers, we strive to discover the true problems and opportunities to solve, but often we don’t get the chance. Learn how we use techniques such as usability street intercepts, interviews, and mental modeling to seek out real user problems and rapidly learn directional clarity before starting to design solutions. Since early design research is grounded in real people, directional insights can also be used to alter business scope. Often, this results in a happier business partner and a satisfied customer.

SpeechTEK 2018

Wednesday, April 11, 2018

10:45 a.m. - 11:30 a.m. C301: A Compass & a Life Preserver

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