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SpeechTEK 2015 - Monday, August 17, 2015
A103 – Innovative Strategies for Behavior Change and User Adoption
1:15 p.m - 2:00 p.m
Eduardo Olvera, Sr. Manager & Global Emerging Technology Lead, UI Design, Professional Services - Nuance AVIxD

Ideally, self-service allows customers to complete goals efficiently while saving companies money, but, in reality, users often avoid self-service and find ways to “game the system” to their advantage. How can we design self-service to drive user adoption and have a positive long-term effect? This talk explores some onboarding and gamification techniques applied to mobile virtual assistants which have produced remarkable benefits for both users and companies.

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