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SpeechTEK 2014 - Wednesday, August 20, 2014
Soho/Herald (7th floor)
C304 – Defending User Experience Against the Bottom Line
2:45 p.m - 3:30 p.m
MODERATOR: Carrie Claiborn, Senior VUI Architect - Interactions
James R. Lewis, Senior Human Factors Engineer - IBM Corporation AVIxD
Mark Smolensky, Principal Member of Technical Staff, Product Realization & Architecture - AT&T AVIxD - Vice President
Jim Milroy, Human Factors Solutions Consultant - West Interactive Services
Stephen Snape, Senior Business Analyst - Orlando Utilities Commission

Usability testing, user research, and other methods for capturing user feedback are often the first targets when project budgets and timelines are cut. Most organizations understand the value of user experience in abstract terms, but fail to support the activities that make excellent experiences possible. Panelists in this session discuss specific techniques for defending user experience tasks and methods for demonstrating the value in connection with actual business cases.

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