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SpeechTEK 2014 - Tuesday, August 19, 2014
Astor Ballroom (7th floor)
A203 – Speech Analytics in a Mobile Environment
1:45 p.m - 2:30 p.m
Jason Flaks, Director of Product and Engineering, Call Services - Marchex

Speech analytics plays a critical role when measuring customer intent through a simple phone call. This session provides real-world examples of brands that are using speech analytics to better understand and get the most out of their advertising campaigns. The widespread adoption of smartphones means more people call businesses directly after a mobile search or after receiving details via social, email, or text, which makes the insight that comes from speech analytics even more valuable.

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