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SpeechTEK 2014 - Monday, August 18, 2014
Empire Complex (7th floor)
B105 – PANEL: Personalization, Privacy, and the Creepy Factor
3:15 p.m - 4:00 p.m
MODERATOR: Jenni McKienzie, Voice Interaction Designer - SpeechUsability
Randell Neuman, Staff UX Designer - Genesys
Rebecca Nowlin-Green, Principal Business Consultant - Nuance Communications, Inc.
Peter B Krogh, Robot Experience Designer - Jibo AVIxD, AVIOS

Personalization allows us to offer customers a more relevant interaction by utilizing the vast amount of information organizations have about them. Designers often limit the use of personal data for fear of triggering users’ concerns about Big Brother, but are we unnecessarily restricting design creativity? Attend this panel for an exploration of the circumstances when customers are creeped out by technology and what it knows about them and finding the line between creepy and cool.

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