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SpeechTEK 2013 - Tuesday, August 20, 2013
C202 – PANEL: Defending Customer Experience Against the Bottom Line
11:45 a.m - 12:30 p.m
MODERATOR: Mark Smolensky, Principal Member of Technical Staff, Product Realization & Architecture - AT&T AVIxD - Vice President
James R. Lewis, Senior Human Factors Engineer - IBM Corporation AVIxD
Jonathan Bloom, Voice User Interface Designer - Jibo, Inc.
Carrie Claiborn, Senior VUI Architect - Interactions

Selling customer experience design and evaluation activities to business stakeholders is often difficult, and customer experience professionals are often asked to demonstrate the financial benefits of these activities before investments are made. Panelists discuss strategies for convincing leaders of organizations to integrate customer experience activities into projects and ideas for educating stakeholders on the value of these activities.

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