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SpeechTEK 2013 - Tuesday, August 20, 2013
C201 – Demystifying Customer Research
10:45 a.m - 11:30 a.m
Elaine Cascio, Vice President - Vanguard Communications Corp

Most companies admittedly don’t spend enough time on user research, in part because of confusion about the types and purposes of user research. Attend this session to get an understanding of the difference between personas, use cases, focus groups, and usability testing. Learn the key benefits of each technique and how user research plays a critical role in the success of your speech, mobile, web, and multichannel design.

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