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August 13 - 15, 2012
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SpeechTEK 2012 - Monday, August 13, 2012
B105 – PANEL: Making Smart Design Choices
3:15 p.m - 4:00 p.m
MODERATOR: Catherine Zhu, Principal Consultant - SpeechUsability
Jenny Burr, Sr. Manager, Analytic Consulting - Convergys
Nandini Stocker, Sr. Product Design Manager - FlipKart
Eduardo Olvera, Sr. Manager & Global Emerging Technology Lead, UI Design, Professional Services - Nuance

Every project involves compromises due to time, budget, and technology constraints. When faced with such constraints, organizations too often decide to eliminate or greatly decrease the budget or timeframe for user- centered design activities such as conducting user research, running usability tests, hiring a professional voice talent, and tuning. Not every project requires a full complement of user-centric design activities, and there are smart ways to determine which methods will yield the best value for your project. Join us as expert panelists discuss how to make design choices that provide maximum value within a limited time and cost.

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