Charlie Leadbeater describes the new phenomenon of creativity driven by social media, and explores ways in which passionate, knowledgeable consumers can generate mass creative collaboration. Before we explore the detail of voice and speech applications, this thoughtprovoking keynote will underline the importance of customer relationships, and of capitalising on communication channels with your customers.

Charlie Leadbeater is a leading authority on innovation and strategy. He has advised companies, cities and governments. He is a special adviser on Competitiveness and the New Economy to the European Commission, and is reportedly former Prime Minister Tony Blair's favourite corporate thinker. We-think, his latest book, charts the rise of mass, participative approaches to innovation.