The term “Visual IVR” has been used loosely to describe many possible ways of combining the visual display on mobile phones with speech-enabled IVRs. A Visual IVR can blend native mobile app functionality with an IVR or with HTML5 from SMS triggers while in a call, but there are a myriad of other possibilities in the market. This panel will discuss the many different flavors of Visual IVR, the merit and roadblocks of each and how Visual IVRs might evolve over the coming years.