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SpeechTEK 2014 - Tuesday, August 19, 2014
TRACK C: CUSTOMER EXPERIENCES
Soho/Herald (7th floor)
C203 – Common Mistakes in Survey Design
1:45 p.m - 2:30 p.m
Vicki Broman, Manager of User Interface and Research Teams, CTI and Speech Solutions - eLoyalty® a TeleTech Company Phoenix Fire Department Crisis Counselor;CHt
Georgios Tserdanelis, Voice User Experience Manager, VUI Designer - Walgreens

Data is king when it comes to customer engagement and is commonly captured through surveys. This session examines the best practices in survey design, provides you with a road map to improve your survey program, and teaches you how to avoid common mistakes. Learn about the survey landscape, get recommendations on what questions to ask and why, learn how to use partially completed survey data, and pick up ways to improve and measure success.




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